Google My Business
Google My Business connects Google search, maps, Google+, as well as Insights, Reviews, and Google Analytics into one convenient application. This means you can easily manage all these features in one interface and changes will update for all of Google’s services.
These services allow your local business to be found more quickly and conveniently online. If you are not a local business, Google My Business is still beneficial as it provides a user-friendly page that allows managers to create content, interact with customers, and track Google Analytics.
If you want to be found online, Google My Business is an essential piece of that strategy.